Children are our future and they deserve better. We build tools for our little ones to learn with a sense of purpose and ownership, while providing grown-ups with insights into their world to help them learn better. We start with financial literacy, an essential life skill.
Keep it real
Children learn most effectively by managing real money, not virtual currency.
Actions speak louder
Parental involvement and role-modelling are essential in influencing a child’s behavior and values.
The empowered one
Children must be allowed the responsibility to make decisions about their own money.
MoolahKids on Camera
A video montage of the children across Singapore and the US who have had a sneak preview of the PlayMoolah experience. See what they have to say!
It was late 2008 when the economy took a nose-dive. Then, it was not uncommon to hear frightful headlines like the largest government bailout in history, bankruptcy filing rates hitting a 5-year peak, and household debt at a record high…
Closer to heart, we were having conversations with friends who lamented their burden of debt, and admitted to not knowing where their money was going. Many who felt inadequate much rather escape than broach the subject or seek help. All the time we wondered, why only now? What about their children?
We dived in to fundamentally understand the problem of financial illiteracy in America -
1. Children lack financial education. High school students know less about financial topics than their peers did 30 years ago.
2. Schools are not doing a good job. Students’ scores on Jump$tart Coalition assessments have been declining since the first survey administered in 1997.
3. Parents don’t know where to begin. Only 32% of American parents talk to their children regularly about money
Most solutions are simple, and it starts with the individual. We aim to combine our study of children's online experiences and savings research, to create a tool for the whole family - so children cultivate sound money habits from a young age, and grown-ups can engage in the money management process together!